At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Solutions Marketing Manager Job Description

We are seeking an experienced Solutions Marketing Manager with a strong background in B2B enterprise technology and platform marketing to translate the F5 Application Delivery and Security Platform (ADSP) into clear, compelling solution narratives that span thought leadership through practical customer guidance and adoption best practices. This role requires strong business and analytical rigor to define success, measure impact, and connect marketing outcomes directly to pipeline growth, customer adoption, and strategic priorities across hybrid, multicloud, and AI-driven environments. You are deeply customer-focused, thrive in fast-moving, cross-functional environments, and rapidly iterate to drive perception change, credibility, and revenue impact.

Position Summary

The Solutions Marketing Manager operates at the solution and use-case layer, owning how platform capabilities are framed for specific customer problems, industries, and buying motions. This role defines solution strategy, competitive positioning, and narrative coherence across the portfolio, ensuring consistency and clarity across launches, field enablement, analyst engagement, and external communications. Acting as a connective layer across Product Management, Product Marketing, Sales, and Corporate Marketing, the Solutions Marketing Manager ensures the F5 ADSP value is clearly understood, differentiated, and actionable for target audiences within their supported solution areas and use cases.

Key Responsibilities

• Market Analysis: Analyze market dynamics, customer pain points, industry trends, and competitive positioning to inform solution strategy and prioritization.

• Value Proposition Development: Partner with product marketing, sales, and subject matter experts to define differentiated solution value propositions aligned to customer needs, buying motions, and target personas.

• Sales Enablement: Develop solution-level enablement assets, including presentations, playbooks, case studies, and FAQs, to equip sales and partners to confidently position and sell F5 solutions.

• Content Marketing: Lead the creation of solution-oriented content such as eBooks, blogs, webinars, videos, and customer stories that communicate value, support demand generation, and drive adoption.

• Customer Engagement: Engage directly with customers to validate use cases, gather feedback, and inform solution messaging and go-to-market strategy.

• Evangelism: Engages with community, partners, associations, and other organizations to build their own persona as an expert in their field and elevate F5 in the market outside of the F5 marketing engine.

Required Qualifications

• Bachelor’s degree in marketing, computer science, communications, business, or a related field; MBA/MA/MS preferred

• 7+ years of relevant marketing experience, including 4+ years of B2B enterprise technology experience such as product marketing, solutions marketing, industry marketing, or related fields such as product management or sales/solution engineering; cybersecurity experience preferred

• Strong understanding of customer-centric marketing, solution positioning, and value-based messaging

• Excellent written and verbal communication skills; ability to translate complex technical topics into clear, compelling messages

• Demonstrated project management skills and ability to collaborate cross-functionally

• Executive-level presentation skills with the ability to engage C-suite, sales, customers, and partners across virtual and in-person settings

Preferred Skills

• Experience developing solution-led content and executing campaigns

• Proven ability to operate effectively in fast-moving, ambiguous environments while managing multiple workstreams and priorities

• Strong strategic and creative problem-solving skills, with the ability to simplify complex technical concepts into clear, differentiated messaging

• Familiarity with the application delivery and security market and key customer personas, including NetOps and SecOps

Physical Demands and Work Environment

• Duties are performed in a normal office environment while sitting at a desk or computer table.

• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.

• Duties may require being on call periodically or working outside normal working hours (evenings and weekends).

• Job may be performed on-site at a customer facility or data center, or in an office environment sitting at a desk or computer table.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.