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Social Media Content Creator (Contract)

Peggy

Peggy

Marketing & Communications, Design
Posted on Monday, January 15, 2024

About Peggy

Peggy is the social marketplace for discovering, buying and selling contemporary art, dedicated to democratizing the art world. We are on a mission to break down barriers and make art accessible to everyone. We're looking for a passionate individual to join our team and own the social media space, bringing Peggy's unique identity to life through compelling and viral content.

About the Role

As a Social Media Content Creator at Peggy, you'll be more than just a contributor—you'll be the driving force behind our social media landscape. We're seeking someone with stage presence, a natural knack for storytelling, and the ability to consistently create engaging, shareable content that resonates with our audience.

Responsibilities

Content Creation

Develop and produce engaging content for Instagram, TikTok, and other relevant platforms.

Take ownership of the content creation process, from ideation to execution, ensuring alignment with Peggy's brand and voice.

Social Media Management

Actively engage with the community, respond to comments, and monitor relevant keywords.

Stay on top of industry trends and integrate them creatively into our content strategy.

Collaboration and Ideation

Collaborate with the marketing team to align content with overarching brand objectives and art themes.

Bring a fresh perspective and contribute innovative ideas to enhance Peggy's social presence.

Performance Analysis

Evaluate content impact using data and analytics tools, focusing on user engagement metrics.

Provide regular social media campaign performance reports, relay findings to the team and propose improvements.

Requirements

  • Proven experience creating engaging and viral content, with a portfolio showcasing your work.

  • Familiarity with Instagram, TikTok, and other relevant social media platforms.

  • Strong understanding of social media trends and the ability to innovate with content styles.

  • Ability to work independently and take ownership of the content creation process.

  • Excellent communication skills, both written and verbal.

  • Knowledge of art, contemporary art, and the art world is a plus.

Application Process

Please look out for an email from Ashby to submit your portfolio, including your experience on similar projects. The email from Ashby will have a Willo link where you will introduce yourself and share the content you've created.

Why, What, How (Golden Circles)

  • Why: We believe that art shouldn't exclude. Everyone wants a sense of belonging, to be part of a community - a tribe. No one wants to feel excluded. This isn't just about class and strata. Nearly everyone feels they need permission to join the current art world, and this needs changing.

  • How: Our platform gives you access and an opportunity for growth, increasing value both aesthetically and financially—finally, you can buy artwork that appreciates.

  • What: Peggy is an art marketplace that allows you to buy into your best self reflected in your best art.

YouTube: Simon Sinek's Golden Circles

Brand Archetype

Transformative, visionary, and seeks to make dreams come true. Magician brands promise transformation and wonder. Examples of magician brands are Disney and HBO. The shadow archetype of the magician is the trickster.

Read: magician brand archetype

Tone and Style

  • Innovative and visionary

  • Informative and persuasive

  • Accessible and inclusive

  • Empowering and exciting

Key Messages

  • Investing in art

  • A curated selection of investment-grade contemporary art

  • Democratizing the art world

  • Reconnecting you with your art-loving inner child