Director of Brand
Toronto, ON, Canada
Posted on Tuesday, April 11, 2023
Plootonians are obsessed with communicating their ideas through the written word (No PowerPoints allowed) so our JDs probably look a little different than what you’d expect!
82% of small businesses fail due to poor management of cash flow. Our vision is to enable the advancement of Small and Medium-sized Businesses (SMBs) by developing the tools & insights they need to maximize their cash flow. Over 8,500 businesses and their finance teams trust Plooto to automate their financial processes so they can focus on reaching their true potential.
You’re pivotal to our product- and marketing-led (PLG) company success. As the Director of Brand, you’ll own our brand and communication function at Plooto. You will partner with our VP of Growth and leverage Plooto’s strong name in the Canadian market to stand up and oversee the execution of systematic branding across channels. This is our first Brand hire, so you’ll have the opportunity to build on our existing approaches and take them to a new level. This is a great opportunity for you to come in, make an immediate impact and establish best practices to scale.
As a leader in the space, you will establish best practices across public relations and corporate communications as you ensure a unified approach across customer and employer branding. You'll also ensure consistent messaging in the market. You’ll oversee our brand and communication strategies, including visual identity and voice. You will also develop processes that triage creative requests (support campaigns, events, launches, thought leadership) which ultimately drive new customers.
You’ve been an integral part of fast-growing, high-performing tech companies throughout your career as a brand champion. As a SME in the space, you have in-depth knowledge of brand strategy, corporate communications, design and marketing. With strategic, creative and analytical abilities, you can hit the ground running with minimal exploration. You are also a hands-on doer who can double up as a Player Coach. Plootonians are data-driven, and so are you; you are curious by nature and dig into the quantitative aspects of previous roles. As a Leader in the space, you have a network of peers who can act as advisors as well as attract and retain high-performing Plootonians.
Why Become a Plootonian?
Everything we do can be traced back to our Leadership Principles. We leave our egos at the door and roll up our sleeves to get things done. We have an extremely strong product-market fit with an ever-growing customer base. We’re backed by an experienced and diverse group of FinTech veterans.
We have really big ambitions and are scaling rapidly. You’ll get the space and the support you need to grow by focusing deeply on meaningful work.
See more open positions at Plooto
Something looks off?