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Make a great move


Regional Director of Sales, Italy



Sales & Business Development
Milan, Italy
Posted on Friday, June 14, 2024

Sonder is on a mission to revolutionize hospitality and make a world of better stays open to all. No two Sonders are the same – each property has a bespoke design and contains a mix of rooms, suites, and apartments. Though each Sonder is unique, our mobile app allows guests to effortlessly navigate their stay. From check-in to checkout, everything they need is just a tap away. To be better is a never-ending pursuit and revolutions don’t happen overnight. But, together, we can forever change the way people stay, for the better.

We are looking for someone who breathes hospitality operations and is energized by the opportunity to maximize, motivate, and inspire a team to deliver an amazing Sonder guest experience. Our Sonder locations are distributed across a city in different shapes, sizes, ages, and styles, and we pride ourselves on offering a hotel-like service. That’s what you’ll own.

Life at Sonder

We aspire to build a workplace where employees can thrive. Our culture shapes how we make decisions, how we conduct meetings, how we communicate, and how we treat each other. It’s the coordinated way in which we work that gives us a shot at achieving the epic tale we hope to be part of. Our Leadership Principles are a foundational part of our culture and they play a vital role in guiding the values and actions of our team members. Each of these principles is at the heart of what we do. Check out this article to find out more about our Culture and Principles.

The Market / Regional Director, Sales is responsible for the sales oversight of a specific area or region within Sonder. Responsibilities include developing key local growth sales strategies, tactics, action plans, and team oversight (potential for direct reports). The Market Director will also participate in industry organizations, community events and develop and maintain rapport with local clients and industry peers. Successful execution of these strategies is required to achieve financial targets. This experienced seller knows how to proactively nurture relationships, identify customer trends and has a tactical approach to drive overall revenue and relationships internally & externally. This role will ensure that Sonder is positioned as a key supplier in the Italy market.

On property hotel experience is essential

The Opportunity:

  • Leverage your experience and network to identify prospects that are an optimal fit for Sonder in order to increase revenue in the market.

  • Strengthen relationships with accounts/partners and collaborate to identify ways Sonder can better engage to increase revenue and shift market share.

  • Increase revenue contribution and market share for accounts.

  • Negotiate contract terms with accounts to create mutually beneficial agreements.

  • Develop and implement marketing plans to drive performance as well as streamline marketing to ensure consistent messaging and call to action to improve sales performance.

  • Develop and nurture relationships via face to face and continuous communication. This includes, but is not limited to, personal visits, entertainment, industry events, trade shows and client site inspections.

  • Work closely with partner teams, such as Revenue Management and City Teams, to ensure that managed accounts’ needs are met from a booking perspective.

  • Work closely with partner teams such as Sales Operations & Strategy and Revenue Management to ensure that managed accounts’ needs are met from a booking perspective.

  • Ability to be flexible, multitask, and forward thinking in a fast paced environment.

Who we look for:

  • Experience successfully driving sales, and nurturing existing clients, in a growing service-based organization - on property hotel experience

  • Local or regional experience in the Italy market is a must.

  • Proven success as a trail-blazer, incredible ability and passion for building something new in a growing organization; proven success in building a ‘sales playbook’ from the ground up.

  • Self motivated individual, with business acumen to lead independently.

  • Proven success in driving an organization’s revenue through proactively targeting, negotiating with, and securing new productive partnerships and business.

  • Thorough understanding of hospitality sales process. Understanding of hospitality reservations, rate quoting, and distribution processes is very beneficial.

  • Incredible balance of left & right brain; extremely organized and extremely communicative.

  • Solid financial acumen; understands how the team’s goals support the organization’s financial goals.

  • Passion, positivity, and an ability to flex with a growing organization!



We offer attractive employee travel perks for any Sonder location as well as competitive stock, health and lifestyle benefits. For eligible employees, benefits may include:

  • Competitive compensation

  • Generous stock plan

  • Medical, dental and vision insurance (where applicable)

  • Flexible vacation

  • Wellness and volunteering days

  • Annual free credits and discounts to stay in Sonders

  • Workplace flexibility (for remote-specified positions only) #ABetterWaytoWork

Learn More About Sonder

Equal Opportunity

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other classification protected by applicable state, federal or local law. Extend Hospitality To All is one of Sonder’s Leadership Principles. Living up to that principle means fully embracing diversity: ensuring that all of our employees, guests, partners, and communities feel safe, respected, included, cared for, and empowered.

As part of our commitment to creating a workplace open to all, we have created Sonder Circles, also known as employee resource groups. These groups aim to foster a diverse, equitable, and inclusive workplace aligned with the communities they serve.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to