JOB SUMMARY

The Marketing Manager works with contributors across Marketing, Sales, Product and Customer Success departments to plan, create, and execute marketing campaigns to drive lead generation, as well as customer retention and engagement. A high level of collaboration is required. The Marketing Manager is primarily responsible for the successful implementation, management, and day-to-day operation of demand generation initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Work closely with other Marketing team members, Sales, Product, Customer Success and other key stakeholders to execute key GTM activities.
• Perform day-to-day marketing activities including, but not limited to, marketing campaign management, virtual and in-person events, landing page creation and email marketing.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of messaging in all channels.
• Develop a deep understanding of sales funnel and the activities that lead to successful pipeline development and stage progression.
• Manage partnership activation programs.
• Ensure all marketing activities meet brand and messaging standards.
• Stay abreast of best practices for B2B digital marketing.
• Monitor, track, analyze, and report campaign performance, provide key findings to internal stakeholders and utilize the results to refine and improve future campaigns.
• Maintain a campaign calendar.
• Conduct all business in accordance with Higher Logic policies and procedures.
• All other duties as assigned.

KNOWLEDGE AND ABILITIES REQUIRED:

• 3-5 years' experience of lead generation and technology marketing experience with a high-growth B2B company.
• Proven experience designing, implementing, and managing lead generation campaigns.
• Strong project management skills with the ability to run multiple programs at the same time.
• Experience with CRM platforms and reporting dashboards: Marketo, Salesforce, Google Analytics.
• Excellent verbal and written communication skills.
• Ability to analyze data and solve problems.
• BA/BS degree, with a concentration in Marketing, Communications, or a related field

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with Higher Logic. We communicate through our corporate website at Higher Logic and through corporate emails utilizing our domain name of @higherlogic.com. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that Higher Logic does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and Higher Logic will never ask an employment candidate for financial information or for payment of any kind.

Higher Logic does not accept agency or candidate sourcing solicitations emails or phone calls, nor do we pay agency fees for our posted positions

EEO Disclosure

Higher Logic is committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.