About Willful

Willful is Canada’s leading online estate planning platform. We make it easy for Canadians to create a legal will and power of attorney documents in under 20 minutes. Our mission is to help people prepare for and protect the future.

About This Project

We’re looking for a freelance UX copywriter to help us improve the clarity, brevity, and effectiveness of the copy in our web application.

Your task: audit our in-app flows and propose ways to make the experience more conversion-friendly with fewer words, more clarity, and stronger calls to action.

This is a contract-based, freelance opportunity with flexible hours and async collaboration.

What We're Looking For

• You’ve done UX copy or content design in a B2C product before
• You know how to write for clarity and conversion
• You can spot when too many words are getting in the way of a decision
• You’re confident making copy decisions that impact business outcomes
• Bonus: you’ve worked on fintech, legal, or other high-trust experiences